AHDB disclaims all responsibility for any loss, injury, claim, liability, or damage of any kind resulting from, arising out of, or in any way related to (a) any errors in or omissions from this Site, including but not limited to technical inaccuracies and typographical errors, (b) any third party websites or content therein directly or indirectly accessed through links in this Site, including but not limited to any errors in or omissions therefrom, (c) the unavailability of this Site or any portion thereof, (d) your use of this Site, or (e) your use of any equipment or software in connection with this Site.





What are Cookies?

Cookies are text files containing small amounts of information which are downloaded to your device when you visit a website. Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognises that cookie. Cookies are useful because they allow a website to recognise a user’s device. You can find more information about cookies at: and


Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improve the user experience. They can also help to ensure that adverts you see online are more relevant to you and your interests.


The cookies used on this website have been categorised based on the categories found in the ICC UK Cookie guide. A list of all the cookies used on this website by category is set out below.


Category 1: strictly necessary cookies

These cookies are essential in order to enable you to move around the website and use its features, such as accessing secure areas of the website. Without these cookies services you have asked for, like shopping baskets or e-billing, cannot be provided.

  • Authentication Cookie - this is used to identify you when you log into the site, keeping you logged in as you move from page to page.


Category 3: functionality cookies

These cookies allow the website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. For instance, a website may be able to provide you with local weather reports or traffic news by storing in a cookie the region in which you are currently located. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customise. They may also be used to provide services you have asked for such as watching a video or commenting on a blog. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.

  • Date Picker Cookie - this is used to remember the year end date you have selected and are currently working on.
  • Email Address Cookie - this is used to remember your email address, so you don't need to type it in again on the login page when you return to the site.




Background to AHDB


What is AHDB?

The Agriculture and Horticulture Development Board (AHDB) is the overarching levy board for the dairy, beef and lamb, pork, potato, horticulture and cereals and oilseed sectors. It has a pivotal role to make the industry sectors it supports more competitive and sustainable. AHDB is funded by the agriculture and horticulture industries through statutory levies.


1. Objective of the CropBench+ service

CropBench+ is a web-based arable benchmarking system. The objective of the AHDB data protection policy is to ensure that no information about any individual business can be identified outside of the CropBench+ system, without the express consent of the farmer.


2. People involved

Every farmer participating in CropBench+ provides information in confidence directly to the website or via a data collector. A report is then generated based on the information given, which compares or benchmarks financial and physical information against other similar arable enterprises, helping growers to see where potential savings could be made and how margins can be increased for that enterprise.


AHDB may also use the farmer’s data collected for the CropBench+ system for industry analysis. If this data is used, it will be anonymous and no direct identifier will be published. A direct identifier is a name, address, telephone number, VAT number or any piece of information which may, on its own, directly identify a farmer or farm business. Other attributes which can assist in identifying a farmer or farm business only with the help of additional information are not direct identifiers; examples are age, occupation, size of farm, approximate location, etc.


3. Data involved

This policy focuses on three classes of data and sets out who will have access to each type of data:


  • Farm accounts and related information containing direct identifiers

Only the farmer, data collector or consultant nominated by the farmer will have the farmers CropBench+ ID code and authorisation code to enable them to access this class of data. In addition, there is an Administrator of the benchmarking system and Validators, who validate the data, employed by AHDB and an IT Manager contracted to AHDB, all of whom must sign a confidentiality undertaking.


  • Anonymous Benchmark data relating to individual persons or businesses

By submitting your data, you are consenting that your individual data, in anonymous form, ie without personal details, is aggregated with other participating farmers for benchmarking reports. Except for farmers arable business groups, data for benchmarking reports will never contain the collective data from less than six farms and, therefore, an individual farm’s data remains confidential.


Where farmers have formed an arable business group, each farmer will have access to the anonymous data of others taking part in the group, as will the Regional Managers and/or Consultants for use within the participating arable business group. This position can be reviewed at any time by the farmer, ie you can always change whether you are willing to allow other farmers to identify your set of data.


  • Grouped data and the conditions under which they may be published

AHDB may publish or generally make available Grouped data only in a form that does not allow identification of any individual business, by direct or indirect means, even by someone with specialist knowledge.


In particular, a group will never contain data from fewer than six farms. Normally, groups will contain more than six farms for reasons of reliability and robustness. AHDB may also provide the Grouped Data to academic institutions or other research organisations in order to carry out specific pieces of research of benefit to British arable farmers. However, no direct identifiers will be made available without the approval of the CropBench+ members.


Researchers will be required not to identify which person or business any of the data relate to and, in particular, not to attempt to match the individual data with any other source.


4. Data collection and retention

The data collected under 3. above, will be retained for use by the CropBench+ service for a period of time to be agreed, until any notice of withdrawal from the CropBench+ service, or for 10 years, whichever is the shortest.